🍹 A Fresh Sip into TikTok Commerce
When Lickz Juice, a humble cold-pressed juice seller in Singapore, decided to try selling on TikTok Shop, they had no online presence, zero followers, and no prior experience in content creation. Two months later, their TikTok Shop dashboard showed something wild: $100,000+ in GMV.
Here’s how they did it—with the right content engine, affiliate matchmaking, promotional strategy, and performance ads, powered by Outscayle.
🎥 1. Content Supply: Entertaining > Explaining
Outscayle worked with Lickz to transform basic product features into a story-driven content engine. Instead of “selling juice,” we sold:
- The funny office worker trying a detox challenge
- The “date with a juice cleanse” series
- The behind-the-scenes prep of cold-pressed bottles
Frequency: 3–5 native TikTok videos per week
Format: Hook-first, lo-fi, interactive (polls, stitches, replies to comments)
“Our detox shot video hit 500K views overnight. That drove 3,000 orders in 24 hours.” — Lickz Team
🎁 2. Promo Mechanics: The Right Hook at the Right Time
We implemented tested TikTok-native offers:
- “Buy 2 Get 1 Free” via in-video CTA buttons
- Time-limited vouchers during live shows
- Mystery Box giveaways to gamify slow SKUs
Lickz also ran weekly live streams during lunch hours, targeting office-goers. The live-to-cart conversion rate? A whopping 8.2%.
🤝 3. Affiliate Matchmaking: Creator-First Commerce
Lickz tapped into TikTok’s Affiliate Marketplace—but we didn’t stop there. Outscayle curated a list of:
- Wellness creators (under 10K followers)
- Funny lifestyle micro-influencers
- Food reviewers with active comment sections
Our team wrote affiliate briefs, set commission structures, and tracked click-throughs. The result?
- 📈 41 creators posted within 3 weeks
- 💰 Contributed 38% of total GMV
- 🔁 Average content ROI: 12x
📊 4. Ads + Retargeting: Performance-Driven Scale
Outscayle managed TikTok Ads to:
- Boost hero content to high-intent audiences
- Run retargeting ads to viewers who clicked “Add to Cart” but didn’t check out
- Launch city-level targeting in CBD + Tampines (where cold juice is a grab-and-go item)
We scaled spend gradually, with ROAS hitting 4.7x by Week 7.
💼 How Outscayle Made It Happen
Lickz Juice didn’t just get lucky. They followed a proven playbook that Outscayle has refined for FMCG sellers on TikTok Shop:
| Growth Lever | Outscayle’s Role |
|---|---|
| Content Engine | Scriptwriting, filming guides, calendar setup |
| Affiliate Growth | Creator matchmaking + onboarding |
| Promo Strategy | Mechanic design + TikTok-native set-up |
| Paid Ads & Retargeting | Creative + campaign execution + optimization |
| Live Selling | Host coaching + segment scripting |
📨 Want to Be the Next TikTok FMCG Success Story?
Whether you’re selling drinks, snacks, beauty, or health products, Outscayle helps brands grow from zero to six figures—using the same system Lickz Juice used.
👉 Email us at hello@outscayle.com to get your free strategy session and let’s build your TikTok empire, one video at a time.