📈 Top-Selling FMCG Categories on TikTok Shop
1. Beauty & Personal Care Beauty products consistently dominate TikTok Shop, leveraging the platform’s visual nature to showcase items like skincare, makeup, and hair care. Engaging content, such as tutorials and transformation videos, drives high user engagement and sales. 2. Food & Beverage Snackable content featuring food and beverage products has seen a surge, with […]