TikTok Shop has revolutionized e-commerce, offering brands a dynamic platform to reach and engage with audiences.
However, many businesses find themselves struggling to gain traction. If your TikTok Shop isn’t performing as expected, it’s time to identify the pitfalls and implement effective strategies to turn things around.
Common Challenges Hindering Your TikTok Shop’s Success
1. Lack of a Native Content Strategy
TikTok thrives on authentic, platform-specific content.
Brands often repurpose videos from Instagram or YouTube, which don’t resonate with TikTok’s unique format. Without a tailored strategy, your products get lost in the scroll.
2. Underutilization of Live Shopping Features
Live shopping is one of TikTok’s most powerful conversion tools.
Brands that ignore it miss out on real-time sales, deeper engagement, and the chance to build loyal communities.
3. Ineffective Influencer Collaborations
Influencer marketing works—but only if it feels real.
Many brands partner with creators who don’t align with their audience. The result? Low impact and even lower ROI.
How to Turn It Around
✔️ Build a TikTok-Native Content Calendar
Follow trends, use sound memes, and test formats.
Show your product in action—don’t just sell, entertain.
✔️ Master the Art of Live Selling
From choosing the right host to setting up in-app flash deals, we’ve seen brands 10x their GMV with well-executed live events.
✔️ Work with Real Creators, Not Just Big Names
Micro-influencers often outperform macro ones—if they align with your niche. We help you find the perfect match.
Let Outscayle Help You Scale
At Outscayle, we specialize in growing brands on TikTok Shop using proven content systems and live commerce strategies that drive measurable results. Whether you’re just starting or want to scale your success, we’re here to help you thrive in the world of social commerce.
📩 Let’s chat about how we can supercharge your TikTok Shop.
Email us at hello@outscayle.com and get your first consultation—on us.